Competence, high quality standards, reliability, modern and innovative, yet down to earth – these are the key values of Schwalm, located in Bad Hersfeld, Hessen. The well-known family-owned company focuses on no-dig sewer robotics as well as sewer cleaning and rehabilitation. Starting off the New Year 2012, both company’s logos have undergone a severe facelift, which resulted in a modern and attractive umbrella brand, that will further strengthen and underline Schwalm’s market appearance.

Being the focal point of both logos, the company’s name now is shown in bold capitals, while the sublining branch titles KANALSANIERUNG and ROBOTIC are done in a smaller and lighter typo to provide a straight orientation. The mole, an important key visual that has been representing Schwalm over the last decades, got a significant redesign in fresh and modern colours.

"Step by step we are going to apply this new corporate design to all our communicational means", explains Martin Schwalm, manager and owner of Schwalm Kanalsanierung and Schwalm Robotic. "Be it advertising, public relations, events or our corporate websites – with this freshened-up look and its extended line of new content across the media channels, we wish to draw further interest in Schwalm as a brand and to strengthen our image with target groups in our market."